MARKETING STRATEGIES

Every property offers its own unique qualities. Those unique qualities help determine the custom marketing strategy used when your property is listed.

First Impression

The first impression is important for any new listing. That’s why the marketing strategy starts there. With the average person looking online at properties before they see it in person, it’s important to have professional photos taken to highlight your property’s best qualities.

We’ll discuss whether minor low-cost/high-reward updates could be made to provide a greater curb appeal for your property. Staging properties that are vacant may be an option and could provide potential buyers ideas for the layout.

Local Marketing

You never know who has been looking for properties in your neighborhood. Friends or family of your neighbors could be keeping their eyes out for a new listing. That’s why installing a sign and sending out new listing fliers to your neighborhood is so important.

Holding an open house is another great way to get local residents to come look at your property without having to set up an appointment.

Making sure your property is pitched at local real estate meetups is another great local marketing strategy. Hearing about the property’s unique qualities can be a great way to excite a potential buyer and get them to take a closer look at it.

Online Presence

Online marketing can’t be optional anymore. Your home needs to be on all of the top websites and then some. Depending on the unique qualities of your home, there may be a specific website that should be considered.